ADCC No Shit Annual

The ADCC's been the big leagues of Canadian advertising since '49. For the 69th Awards, we took it up a degree with 'The No Shit Awards Show.' Forget the usual shit – this was about hardcore, unapologetic creativity. We rolled out a custom typeface that was all attitude, splashed across every inch of the campaign. Our goal? Prove that ADCC Directions isn't just another awards show. It's where the best in Canada come to play. Some folks didn't like our choice of words? Well, that's their problem. We weren't just hosting an event; we were making a statement.