BEERNAMENTS
Holidays. That special time when you're dodging awkward family photos and navigating the in-laws. What you really need is a beer with friends, a true escape from the holiday hustle. Miller Lite had their own holiday vision: more people drinking Miller Lite. Behold, a Christmas miracle - the Beernament. Half ornament, half beer. It's not just festive décor; it's your holiday seasons best friend, ready to hang or chug.
Hang with Jimmy O. Yang
We rolled out the campaign with a savvy mix of media, social buzz, and influencer partnerships. Jimmy O. Yang even jumped in with a comedy bit, making the whole thing impossible to ignore.
All 15,000 initial units sold out in a record 96 seconds, proving that beer and Christmas cheer are a match made in mariah carey’s heaven. The campaign’s reach went beyond just sales; it turned millerlite.com into a hotspot, drawing in crowds, including many first-time visitors.
By the time the snow settled, we'd notched up over 550 media placements and a billion impressions. The real win? A 3.4% bump in December sales volume, Miller Lite's best in five years. Turns out, adding a little hop to the holidays was just what everyone needed.
