Herradura Legend

To mark 150 years of crafting award-winning Tequila, Herradura introduced an ultra-premium blend, born from a novel ageing process using deeply grooved barrels. This innovation inspired our campaign, a fusion of the luxurious essence of perfume commercials with the abstract artistry of cinematic titles.

Teaming up with Panoply, we crafted a film that's a visual feast, drawing parallels between the charred oak barrels and Herradura's elegant bottles through stunning macro shots and fluid transitions. Each scene embodies the brand’s sophisticated spirit, weaving Herradura's rich heritage with a bold, modern twist.

This campaign wasn’t just an ad; it was a tribute to 150 years of tequila mastery, captured in a way that's as distinctive and refined as the tequila itself.